The first year was really about producing what didn’t exist yet: building our responsive website, building the iOS & Android app, the driver app, making billboards, creating flyers, making a huge quantity of display banners, designing our cars/bags/clothes for our drivers, taking corporate pictures, designing our newsletter & transactional emails, social media posts, and last but not least, designing the presentations for our potential investors to get the money in. It was challenging & sometimes stressful, but seeing the orders growing & growing, the investors investing, the reward was worth it.
The second year was about iterating, A/B testing & trying out new things to improve our conversion rate. We started testing a all bunch of things on our website & apps, our findings taught me a lot about designing for conversion. The second year was also the year I worked on consistency by implementing the atomic design concept across the company. Both years were full of learnings on how to build & grow a product/service from design but also business perspective.